SEO for everyone
  1. 15 advanced link building tactics & tips to boost your SEO

    Link building remains the SEO industry’s white elephant. Many proclaim that link building is spammy, dead, and even harmful to your SEO. But link building remains a primary part of an effective performance-based SEO strategy. And when executed properly contributes to higher organic search rankings. I recently gave a presentation at YoastCon 2019 outlining my […]

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  2. The ultimate guide to robots.txt

    The robots.txt file is a file you can use to tell search engines where they can and cannot go on your site. Learn how to use it to your advantage!

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  3. WooCommerce 3.6, AMP plugin update, WPGraphQL and WordPress news

    It’s time for another roundup, packed with updates. Today’s headlines: WooCommerce finally embracing the Gutenberg editor fully, AMP for WordPress delivering great improvements with their new update and an introduction to WPGraphQL. So much WordPress news to cover! WooCommerce 3.6 Loves Gutenberg WooCommerce saw an update that delivers much better integration with the new Block […]

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  4. How to use headings on your site

    Headings help users and search engines to read and understand text. For example, they act as signposts for the readers and make it easier for people to understand what a post or page is about. Headings also define which parts of your content are important, and show how they’re interconnected. Here, we’ll give you pointers […]

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  5. Why storytelling is good for SEO

    Once upon a time, there was this woman – let’s call her Mia – and she wanted to write beautiful stories for her blog. Mia noticed she was not getting much traffic from Google, while other bloggers seemed to attract a lot of visitors. She wondered what she was doing wrong. One day, at a […]

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  6. A story about Schema, structured data and robots

    Once upon a time, a little robot came to a site to figure out what it was about. The robot read some words and followed some links and said: “Well, there are a lot of mentions of this particular word, so this page must be about that!” She sent out orders to the mothership to […]

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  7. Schema.org is hard; we’re making it easy

    Getting a Schema.org implementation right on a website was – until today – enormously painful. There was not enough documentation and no good tools to help you to make it truly simple. The best implementations so far really are, sadly, still just a fragmented mess. Today, we’ve fixed that. The best Schema.org implementations we see […]

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  8. Yoast SEO 11.0: Structured data awesomeness

    Structured data is incredibly important. Many of the current and future search enhancements are — or will be — powered by structured data. While search engines are good at reading content, structured data can help them to understand. Yoast SEO has supported some basic Schema markup for ages, but now we’re going much further. Yoast […]

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  9. Tips to enhance your experience with the Block Editor

    Today I’d like to highlight two plugins that supercharge the new Block Editor experience. They’re very different in nature, but I find them both equally impressive. There’s some news about the upcoming WordPress 5.2 release, and there might be mention of a bonus link. Come and find out. Gutenberg on steroids We’re four, five months […]

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  10. Rank with that cornerstone content!

    Cornerstone articles are those posts that are most important to you. The ones you really want to rank with. The posts that make people come back to your site or buy your stuff. But how do you get those cornerstone articles to end up high in the search engines? How do you get the most […]

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  11. Tagging posts properly for users and SEO

    It can be hard to pick the right tags for a post. But they are important and that’s why we’ll explain how you can choose them. One of the most difficult things to do, as your site becomes bigger, is creating and maintaining a logical site structure. Tags and categories can help create that structure, […]

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  12. Create your first report in Google Data Studio

    When working with Google Analytics, you do not always want to stick with just a secondary dimension. Sometimes, you also want a third and fourth dimension. But in Google Analytics’s standard reports, that’s not possible. And the custom reports you can create in Google Analytics are very satisfying to look at. Maybe it’s my perfectionism […]

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  13. Yoast subscriptions: keep your SEO on track

    Yoast has been offering subscriptions to our plugins and courses since November of 2018. Lots of happy customers have already purchased a subscription plan! But why would you need a subscription? Isn’t it enough to thoroughly invest in SEO once? What’s the use of an ongoing subscription? I am so glad you asked ;-). SEO […]

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  14. PHP requirement for WordPress, WooCommerce dashboard and Gutenberg 5.4

    Today’s roundup is all about various upcoming updates across the WordPress ecosphere. From WordPress itself to Gutenberg, PHP, and WooCommerce. Let’s get started! WordPress wants you to update your PHP If you’ve been following my roundups, you may recall that WordPress is finally bumping its minimum PHP requirement in the upcoming WordPress 5.2 release. I usually […]

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  15. Cornerstone analysis to help you create your best articles

    Cornerstone articles should be the best and most complete articles on your website. That means that you should make an effort to make this article as awesome as possible. Raise your normal standards and write extraordinary cornerstones. To help you create excellent cornerstone articles, we developed a special cornerstone analysis. Why do you need a separate analysis? […]

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  16. How to optimize your restaurant website

    If you have a restaurant and a restaurant website to go with it, you might want to read this article. We have covered a lot of topics on this website already, but we’ve decided to focus a bit more on specific types of websites in a number of posts. In this post, we discuss what you need […]

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  17. What is keyword stemming?

    Google can read and analyze texts very well. Google understands that ‘walk’, ‘walking’, ‘walked’, ‘walks’ all boils down to the same thing. Also, Google knows that ‘baby’ is basically the same thing as babies. Optimizing your text for an exact match keyword isn’t a very smart thing to do. That’s why we introduced word form […]

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  18. Yoast SEO 10.1: Wortformen auf Deutsch

    A while back we released Yoast SEO 9.0. This was a huge release for us, as we made our SEO analysis smarter. Thanks to something called stemming, i.e. breaking words down to their smallest form to do complex analysis on, we can now detect word forms. Since then, improving your content has become a much […]

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  19. Plugin tips for A/B testing, profiling and more!

    Today’s roundup highlights some useful WordPress plugins. They’re either new, or have recently been updated with interesting features. From A/B testing to profiling and more… And of course, I have some bonus links for you as well! A/B testing made easy Testing between two versions, to see which one works best, is called A/B testing. […]

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  20. Why focus on long tail keywords?

    Focusing on long tail keywords is a great SEO tactic. Long tail keywords are keywords or key phrases that are more specific – and usually longer – than more commonly searched for keywords. Long tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. They allow […]

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