SEO for everyone
  1. Ask Yoast: Content on product category pages

    Optimizing your product pages and product category pages can cause a bit of a dilemma. You want your products to shine, so they’re the first thing people notice, and in this regard, a picture usually says more than a 1000 words. On the other hand, you need to add sufficient textual content to help you […]

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  2. How to test WordPress 5.0 — and every other new release

    December 6, 2018, is the day we shall remember for the birth of WordPress 5.0 and its new block editor. While we love the new editor, we’re advising people to hold off updating to WordPress 5.0 until early next year when the release will be much more stable. Not to mention, the busy holidays will […]

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  3. Yoast SEO in WordPress 5.0: a visual guide

    Today, WordPress 5.0 comes out. It ships with a brand new WordPress editor, previously known as Gutenberg. If you decide to update — read Joost’s post to make an informed decision on that –, you’ll find a brand new interface with lots of changed functionalities. You might wonder what happens to Yoast SEO if you use […]

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  4. Pressing questions about Gutenberg: the new editor in WordPress 5.0

    December 6th, 2018, we’ll see the release of WordPress 5.0. With it comes one of the most talked about — and divisive — new features ever: a brand-new editor, the one we currently know as Gutenberg. Gutenberg is not just a simple refresh of the interface, no, it is an entirely re-imagined editor with a […]

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  5. Which pages should I noindex or nofollow?

    Some of the pages of your site serve a purpose, but that purpose isn’t ranking in search engines or even getting traffic to your site. These pages need to be there, as glue for other pages or simply because regulations require them to be accessible on your website. If you regularly read our blog, you’ll know […]

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  6. Should you update to WordPress 5.0?

    WordPress 5.0 is coming out December 6th, or, as I’m writing this, the day after tomorrow. This came as a surprise to us, as this release date has only been communicated to the community today. Given this short notice, we thought it would be wise to give you advice on what you should do. Note […]

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  7. WordPress 5.0: What is Gutenberg?

    You might have felt some tremors in the WordPress world. There is something brewing. Something called Gutenberg. It’s the new editing environment in WordPress and the impact it’s going to have will be massive. Some welcome it with open arms, while others are critical. There is also a large group of WordPress users who don’t […]

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  8. Reaching higher together: how we all benefit from open source

    You may know this open source fanatic as WordPress Core Contributor or esteemed speaker on WordCamps and other conferences. Today, Software Engineer & WordPress Consultant Alain Schlesser shares the details of his first experiences with open source and how to learn from, as well as contribute to open source projects. And, he is clear on […]

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  9. WordPress 5.0 RCs, Gutenberg related news and food for thought!

    Today’s roundup focuses on WordPress 5.0 and its upcoming release date, but we’ll also discuss some interesting and new Gutenberg related news. And, I did my best to introduce a couple of interesting bits throughout this roundup. Every single link is certainly worth checking out! Let’s dive in, shall we? When will WordPress 5.0 be […]

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  10. Don’t miss these amazing speakers!

    With the holidays arriving, you might not notice that the third edition of YoastCon is right around the corner! On 7 and 8 February, we gather the very best of the SEO and digital marketing world in Nijmegen. I’m really proud of – and impressed by! – our selection of speakers. In this post, I’d […]

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  11. Networking for bloggers: why, how and where

    As a blogger, you are probably doing your best to grow your audience on a daily basis. You’re optimizing for Google, Pinterest, social media and you do your best to set up and maintain a social media strategy. But, if you want to take your blog to the next level, there’ll come a point you […]

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  12. Ask Yoast: Redirect from a domain to my site

    It may just happen to you one day: unexpectedly, you find out that another domain is redirecting to your website. While you may find it strange someone would do that without asking first, you probably won’t immediately see a problem. If someone wants to send more traffic your way, why not, right? Such an unexpected […]

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  13. How to create the right meta description

    The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page’s content. Search engines show the meta description in search results mostly when the searched-for phrase is within the description, so optimizing the meta description is crucial for on-page SEO. What does a meta […]

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  14. Image SEO: Optimizing images for search engines

    Whether you’re a blogger or you write articles for an online magazine or newspaper, chances are you’ll find yourself asking whether your article needs an image or not. The answer is always “Yes”. Images bring an article to life and can also contribute to your website’s SEO. This post explains how to fully optimize an […]

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  15. The 6 most common SEO mistakes and how to avoid them

    Not sure why you’re not ranking #1 for your focus keywords in Google? You might just be making one of the mistakes a lot of site owners make. Here at Yoast we’ve seen and reviewed a great deal of websites. Many sites, from the small local businesses to the big corporate ones, are making similar […]

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  16. How to rank high in Google

    “Could you please write a post with a clear path on just what to do to rank high in Google?” “What should I do to make sure I’ll outrank my competition?” “Could you write a clear, step-by-step to-do list on how to rank high in Google?” Although I completely understand these questions, answering them is […]

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  17. What is a search term?

    You likely type dozens of queries into your favorite search engine every day. But have you ever realized the significance of all these searches? Figuring out what people are looking for on the internet is one of the key points of SEO. So, what should you know about the starting point of each online search, […]

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  18. Yoast SEO 9.2: Getting ready for WordPress 5.0

    We are getting ready for WordPress 5.0 and the new Gutenberg editor — are you? In Yoast SEO 9.2, we’ve solidified our support for WordPress 5.0 to make sure nothing breaks when you update to the new version of the CMS. What’s more, we’re now using a brand-new WordPress API to get our eye markers […]

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  19. 5 Google Analytics segments for your blog

    I love segments! I like how you can use them to specify your data. How you can use them to give more context to your data. And by specifying your data, you gain more insight and you get closer to understanding your audience. Being closer to understanding your audience, in turn, means being closer to […]

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  20. WordPress 5.0, Gutenberg, WooCommerce updates and a bonus!

    This week’s roundup focuses on what’s new in Gutenberg, WordPress 5.0, (of course!) but we also discuss WooCommerce’s upgrade instructions and we have a cool bonus for you! Let’s get to it! Update! WordPress 5.0 is about to be launched soon. Should you update to WordPress 5.0 right away? Read Joost’s advice! It’s been a […]

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