SEO for everyone
  1. Free webinar: All about structured data!

    It’s what’s hot in SEO right now – and it will be for years to come. We’re talking about structured data! How does it work? What does it do? More importantly: what can it do for you? On Thursday, September 5th, tune in from wherever you are to learn about structured data and its possibilities! […]

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  2. How to become a better writer

    Content is essential for SEO as Google reads and understands the content. And, reading and understanding content is easier when a text is well-written. Both for humans and Google. Some people are blessed with great writing skills, but others are struggling a bit more. However, if you’re bad at writing now, that doesn’t mean that […]

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  3. Yoast SEO 11.9: More fixes and enhancements

    Are you ready for another exciting release to round up the Yoast SEO 11 cycle? Because we are! In Yoast SEO 11.9, we have improvements for Schema and security, we have bug fixes and updates for Local and News SEO! Improving Schema once again With the closing of the Yoast SEO 11 releases we’ve yet […]

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  4. WooCommerce 3.7 and Gutenberg 6.3 updates

    The past week was all about two big plugins releasing important updates. Both WooCommerce and Gutenberg got significant improvements. Gutenberg saw another accessibility improvement and WooCommerce now has even more integration with, well, Gutenberg 😄. Let’s dive in and see what’s what! WooCommerce introduces more Block Editor integration WooCommerce 3.7 was released last week and […]

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  5. Google’s Knowledge Panel: What is it and how to get one?

    Google’s Knowledge Panel is the block you’ll find on the right side of your screen in the search results. Nowadays, you’ll see it for a lot of queries. It presents the results of Google’s Knowledge Graph, which can be seen as an engine connecting all kinds of data Google finds on the web. If you […]

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  6. How to use Yoast SEO’s content analysis tool

    The content analysis in the Yoast SEO plugin assesses crucial aspects of the posts and pages you add to your website. In particular, it checks how SEO friendly and easy to read your content is. Here, we’ll go through the most important features of this tool. Check out our step-by-step guide on to optimize your page and […]

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  7. Marketing your blog: 6 tips to grow your audience

    If you’re writing posts for your blog, you want an audience. Nobody wants to perform in an empty room! Ranking high in search engines by doing your SEO flawlessly will, of course, help. But you can do more! In this post, I’ll give you lots of blog marketing tips to make sure your audience will […]

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  8. WordPress 5.3, Atomic Blocks and EditorsKit

    You might think it would be quiet in the world of WordPress because of the summer holidays, but there are some interesting things beeping on my radar. What about the next major version of WordPress: the 5.3 release? Also, the developers of Atomic Blocks and EditorKits haven’t been loitering around; they’ve added some useful features […]

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  9. Panel research for your business: Benefits and tips

    What are the benefits of having a research panel for your business? And what are the differences compared to other types of research? In a nutshell, panel research can give you deeper insights into your audience and it’s most valuable if you combine it with other types of user research. Here, we’ll tell you what […]

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  10. How to use the readability analysis

    Everybody knows the colored bullets in Yoast SEO. Two parts of the plugin use this traffic light system: the content analysis and the readability analysis. The first checks whether your post is SEO-proof, while the latter checks if it is readable for a general audience. Of course, these two are interconnected, as readable content is […]

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  11. Yoast SEO 11.8: Improving Yoast SEO with the help of the community

    Release history tells us that the releases in the months of July and August are usually very quiet. Due to vacations from team members, the focus usually lies on fixing bugs and cleaning up. Not for Yoast SEO 11.8! This new release gives you an enhanced meta box, an improved Schema output and bug fixes, […]

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  12. Syntax-highlighting Code Block, theme accessibility news and Gutenberg 6.2

    After a short break, we’ve returned with a new WordPress Watch. In today’s edition, let’s check out a cool new way to share your code in the block editor. We’ll also look at some nice updates to the Gutenberg project – which includes new features for the block editor in the next major release of […]

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  13. The temptation of the green bullet in Yoast SEO: 3 pitfalls to avoid

    Ever since I started using Yoast SEO plugin, I’ve been amazed by its ease of use and by the many features it contains. Our analysis offers everything you need to fine-tune your text in such a way that search engines will be more likely to rank your content. I genuinely believe that the SEO analysis […]

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  14. Don’t make your focus keywords too long

    It can be a great strategy to focus on long-tail keywords. But don’t go overboard! If you make your keyphrase too long and use it often in your copy, the quality of your copy might suffer. That’s why Yoast SEO checks if your focus keyword isn’t too long. How does that work? And, what should […]

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  15. How to find the perfect WordPress theme

    We’ve seen it happen so often. You have a great blog, and at some point, you decide to go for a new look and feel. There are a couple of things you’ll look at, usually in the order: layout / look and feel, usability, and optionally, room for advertising. If the theme meets your needs in […]

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  16. Website maintenance: Check and fix 404 error pages

    If your website is important to your business, it’s essential to schedule time to keep it running smoothly. Therefore we regularly write about the things you should do to keep your site in shape. In this post, we’ll write about the most basic of all: checking for 404 errors. Note: this post does not cover the required elements of a […]

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  17. How to craft great page titles for SEO

    Writing good page titles is an essential skill for anyone doing SEO. Why? Because the title tag is the first thing a user sees in search results, but it’s also one of the most important factors that Google uses to determine the topic of a page. This makes titles essential to SEO and this article […]

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  18. Where your branding meets your keyword strategy

    What’s the difference between your brand and your keywords? Are you using both effectively? Of course, you want to be found for your brand name. So your brand is one of your keywords. It shouldn’t be your only keyword though, nor should you have lots of keyphrases but no brand. There should be a keyword strategy […]

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  19. Keyword research tools: which ones to use?

    If you want to do high-quality keyword research, you’ll need a lot of time. Keyword research is a process which requires you to get inside the heads of your audience. You want to find out which words they are using. After that, you’ll need to analyze which keywords you should go after first. What’s more, […]

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  20. How to properly delete a page from your site

    Whenever you delete a page (or post) from your site, you also delete one or more URLs. That old URL, when visited, will usually return a ‘404 not found’ error, which is not the best thing for Google or your users. Is that what you really wanted to happen? You could redirect that deleted page […]

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