SEO for everyone
  1. WordProof, CoBlocks update, Genesis framework 3.0 beta and more

    Another week, another news roundup! In this edition, we’ll cover an interesting solution to really authenticate your content. I’d also like to highlight a tutorial on how to add AMP to your site and a cool gallery block enhancing plugin. And there’s more, so let’s get started… Time-stamping your content with WordProof In this day […]

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  2. How to build a structured data-powered FAQ page using Yoast SEO

    Many, many sites have an FAQ page. This is a page where a lot of frequently asked questions get the appropriate answer. It is often a single page filled to the brim with questions and answers. While it’s easy to add one, it’s good to keep in mind that not all sites need an FAQ. […]

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  3. Content design: a great way to make user-centered content

    You might know about content marketing and SEO copywriting, but do you know about content design? This new process is aimed at making content production much more structured and user-centered. Content design prevents you from simply typing out 500 words about a particular keyword without really thinking that through. For this, the inimitable Sarah Richards […]

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  4. Yoast SEO 11.4: FAQ structured data in the graph

    Yoast SEO 11.4 is out today. This release features loads of structured data improvements. We’ve improved the way Yoast SEO Schema works with AMP, plus we’ve enhanced our FAQ blocks and added them to the graph. Find out what Yoast SEO 11.4 is all about! First: Our next live SEO webinar is coming up! Be […]

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  5. The big “Is it a Ranking Factor?!” webinar

    It’s one of the most frequently asked questions in SEO: What factors into Google’s algorithm? What should I optimize to be able to rank? What should I do first, and what can wait? On Wednesday, June 26th, join Marieke van de Rakt, Joost de Valk, Jono Alderson and me, Jesse van de Hulsbeek, to settle […]

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  6. Sign in with Apple ID, full site editing plugin and bonus links

    We had a lot going on this past week in the world of WordPress. Lots of interesting plugins and tutorials and general WordPress news. WordPress 5.2.2 is still slated for this week, but don’t let that stop you from catching up first! Let’s dive in! New Wordfence Login Security Plugin Wordfence, a Firewall & Malware […]

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  7. Setting up WordPress for AMP: Accelerated Mobile Pages

    This post explains what AMP is and aims to do, who should implement and why, how to get your WordPress site ready for AMP and how to make sure Yoast SEO integrates nicely with it. What are Accelerated Mobile Pages/AMP? The Accelerated Mobile Pages project aims to make pages load instantly on mobile. The web is slow […]

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  8. Is there such a thing as too much high-quality content?

    Some bloggers consistently write awesome content. Everything they create is of the highest quality. Does that mean that these bloggers never have to clean up their website? Well, we have some bad news… Even if your content is really great, you could still have too much of it. In this post, I’ll tell you why […]

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  9. Tips for an eco-friendly website

    Today it’s World Environment Day, organized by the United Nations since 1974. It started to spread awareness about environmental issues all over the globe. At Yoast, we believe that the environment is the responsibility of everyone: nations, companies, and individuals. That’s why we want to explain how you can help the environment with your website! […]

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  10. Why the purpose of your text is important for SEO

    As text makes up a large part of most websites, it’s an important thing to focus on. You can work on the structure of your text, or the style of your post. In this post, we will focus on another aspect: the purpose of your text. A lot of people forget to properly formulate the […]

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  11. Block Editor news and plugin tips

    While we’re getting ready to see WordPress 5.2.2 released next week, today’s roundup focuses partly on the Block Editor. I’m also highlighting two plugins that work wonderfully with the Block Editor. One is for creating creative grid layouts and one is for ad management. Let’s dive in! Block Library Project The project for the Block […]

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  12. Why and how to investigate the top tasks of your visitors

    At Yoast, we continuously want to improve our website and our products. But how do you find out what makes them better? Sure, we need to fulfill the needs of our clients. But how do you know what your client’s top tasks are? Doing research is the answer! We love doing research because we get […]

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  13. Yoast SEO 11.3: Even more enhancements

    High-time for another release, namely Yoast SEO 11.3. This release features enhancements and bug fixes aimed at improving the way your favorite SEO plugin performs. In this post, you’ll find everything you need to know about Yoast SEO 11.3! Plus, a word on supporting older versions of WordPress and helping people upgrade their PHP versions. […]

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  14. Happy sweet 16 WordPress, microblogging and Hello theme launch

    We have a wide arrange of topics to discuss in this roundup. Everything from a perfect microblogging theme, to spinning up your WordPress hosting environment and lots in between. And, there are even some bonus links this time. Let’s dive in! Happy Sweet 16 WordPress! Today is an extra special day in the land of […]

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  15. Rich results are on the rise

    Rich search results are everywhere. Years ago, search engines presented search results without much adornment. Today, the search results look very different, especially on mobile. We see extra information beneath the links, plus a couple of big blocks of rich — often visual or action-oriented — content, depending on what you look for. In this […]

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  16. Should you keep old content?

    Writing a blog post can be a challenge. It is hard work, but afterwards, you’re probably proud of what you have created. No way you are ever going to throw those beautiful articles away, right? But what should you do with blog posts that are really, really old? Should you keep all of those? In […]

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  17. How to do a one-page analysis in Google Analytics

    I often get a request from our Blog team about one of their pages. Sometimes they want to know if the page has gotten more pageviews or they notice something weird and they want me to find out what’s going on. And this time they wanted more insight in the performance of one particular page. […]

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  18. Common (beginner) mistakes in WordPress

    WordPress, as a CMS, is great for people who are just starting with their first website. It doesn’t require users to write code, it’s SEO friendly and easy to manage. Still, there are a few mistakes many beginners make in WordPress. Actually, to be honest, these mistakes are not only made by beginners. That’s is […]

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  19. Flesch reading ease score: Use it!

    If you use our readabilty analysis in the Yoast SEO plugin, you have probably come across the Flesch reading ease score. This score tells you how easy your text is to read. But how is the Flesch reading ease score calculated? And why is this score important for SEO? In this post, I’ll explain the importance […]

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  20. The importance of typography

    For a blog, it’s of great importance that people can read the texts of your post properly. Reading from screens is hard, so make sure you don’t make it any harder than it already is. In this post, we’ll give tips on how to improve the typography of your blog. Typography and readability The readability […]

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