SEO for everyone
  1. What is storytelling and why should you use it?

    Once upon a time, there was a young girl. She was 9 years old and her name was Wende. Wende was incredibly intelligent, yet she had a hard time learning things by heart. No matter how hard she tried, she just could not memorize the planets of the solar system. It just did not stick […]

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  2. Blog SEO: add and maintain categories on your blog!

    If you write an amazing blog post, you’d like it to help in the ranking of your site, right? If you create awesome content, you’d like people to read it now, but also to be able to find it and read it later. What’s more, you want new visitors on your site to read your […]

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  3. Missed YoastCon 2019? Learn from our takeaways!

    YoastCon 2019 was amazing. The atmosphere was great, the venue inspiring, the speakers extraordinary and the attendees incredible. We had such a great time! Personally, this is my kind of conference. Where else can you discuss the importance of structured data and the power of entities in semantic search than at a conference like this? […]

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  4. WordPress 5.1 is incoming, Gutenberg Phase 2 updates, and bonus links!

    We have a big week ahead of us! WordPress 5.1 will be released this week and with it comes a lot of improvements for the Block Editor as well as a whole bunch of other improvements. I’m also updating you on Gutenberg phase 2. And of course, there are some bonus links as well. Let’s […]

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  5. How to get sitelinks

    As a site owner, you want to come across as an authoritative result, as well as stand out in the search results. Even if you’re already ranking #1. Sitelinks can help you with that. What are sitelinks, you ask? Sitelinks appear under the main search result, highlighting subpages of a website in a menu-like structure. […]

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  6. Visual search: The future is now

    We are a visually oriented species. Humans can understand pictures in the blink of an eye. In comparison, we read terribly slow and understand the text even slower. What’s more, a percentage of the world’s population consists of visual thinkers — people who also think in pictures. Considering this, it is not strange to see […]

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  7. New WordPress tools, plugins & presentations to learn from

    Today, I’d like to highlight a couple of valuable news items from the WordPress Community. We saw some great things happening with new solutions and updates to already existing plugins. Enjoy! WPCampus Online WPCampus Online happened on January 31 and featured a lot of great content. If you missed out or want to revisit the conference, the […]

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  8. Yoast SEO 9.6: Improving our code

    We’re still recuperating from an awesome edition of YoastCon last week, but that won’t keep us from releasing a new version of Yoast SEO. Yoast SEO 9.6 is a bug fix release with an additional focus on improving the code base of the plugin to better adhere to coding standards. Find out what else is […]

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  9. Using category and tag pages for SEO

    We often encounter sites with category and tag structures which are completely unmanaged. Even large news sites can suffer from over usage of tags and categories. Tags and categories are both examples of a taxonomy system. When used correctly, a good taxonomy system can boost your site’s SEO. The opposite is also true: when used […]

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  10. Live indexing for Bing & Google coming to Yoast SEO

    As we announced at YoastCon, we’re working together with Bing and Google to allow live indexing for everyone who uses Yoast SEO — free and premium. In an update currently planned for the end of March, we’ll allow users to connect their sites to MyYoast, our customer portal. After that we’ll roll out live indexing, […]

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  11. Does readability rank? On ease of reading and SEO

    Is it worth your while making your text a pleasant read? Will it lead to higher rankings and more traffic? Is readability a ‘ranking factor’? At Yoast, we’re convinced that writing in plain and understandable language can get you more visitors. We’ve even developed a tool to help people write readable text. Here, we’ll explain […]

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  12. How to optimize your news site

    If your website is all about news, there’s a lot you can do to optimize it for search engines (and your users in the process). In this post, I’ll address some things you need to keep in mind, specifically when optimizing your news website. First of all, let’s be clear about the meaning of ‘news […]

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  13. WordPress newsletter recommendations, related events, and Gutenberg writing tips

    We’re diving a bit deeper into some of the options to make better use of the Gutenberg editor in this edition of my roundup. Additionally, I’m highlighting two WordPress related events as well as two very different, but highly recommended WordPress newsletters. WordPress Newsletters I’d like to highlight two very different kinds of WordPress related […]

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  14. Static site generation and SEO

    As you’re probably aware, at Yoast we’re all about WordPress. But of course, there are other ways to build a website, like with another content management system, or even by static site generation. If you’ve only ever used a Content Management System (CMS), like WordPress, to build your website, you may wonder what static site […]

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  15. What type of content should a cornerstone article be?

    Cornerstone content is a crucial aspect of your SEO strategy, as it’ll help you rank for your most competitive keywords. In a nutshell, it means you create a handful of comprehensive, superbly written articles and optimize them for your most important keywords. Then, you link to these awesome articles in other pages and blogs, which […]

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  16. What is a keyword strategy?

    To get traffic, you need people willing to visit your site. To get them to visit your site, you need to know what they are looking for, which words they use and what type of content would fit their intent best. In short, you need a keyword strategy. In this SEO Basics article, we’ll take […]

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  17. Open source design: claiming ownership over design conventions

    Design sameness Inspiration is at the heart of design. When we – as designers – try to solve a problem we tend to look at what others do. We are often tempted to copy what other companies or websites are doing. This because of their authority: “I’m following Material Design to the letter because Google […]

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  18. More Gutenberg integrations, eCommerce solutions and an updated Roadmap

    Today’s edition of my roundup consists of lots of little interesting bits and updates. It’s been a relatively quiet week, as far as news from the WordPress Community is concerned. But that doesn’t mean there’s nothing to share! Let’s talk some more about Gutenberg integrations and eCommerce solutions! More Gutenberg integrations In my previous Roundup, […]

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  19. Moving to a new city and keeping your business’s website

    Imagine the following situation: you have a local business, like a shop, or service business, and you carefully optimize your website to make sure people can find you, online and in real life. You add your data to Google My Business and work on a great local content SEO strategy. Also, you make sure you […]

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  20. Meet Yoast’s new CEO: Marieke van de Rakt!

    As of today, Marieke van de Rakt will be the new CEO of Yoast. Marieke, founder of Yoast Academy and former Chief Strategy Officer at Yoast, is thrilled to take on her new role and officially lead the company. Joost de Valk, former CEO and founder of Yoast, will start focusing mostly on software development, […]

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